Ever since I changed my blog's address (from /weblog to the current one), my blog's Google rank when returning results for "bulletproofvest" went a-waning (it was near the top before the url change). And, to be fair to Google, the blog's redesign doesn't lend it well to search engine visibility (I know, I know) since the sidebars load first.

Despite these changes and challenges, I was surprised to come back near the top of the SERP. I was about to change the layout (oh, well, if I found the time) but now that it's back near the top, I can rest my case; call it an experiment in proving that content is king.

P.S. I've seen returns rise and fall (the UAPAK team will remember this). So, I'm waiting to see if this one changes.