Filed under the Ha! Department:

The Poynter Institute's recent eye-tracking study released a few weeks ago point to some really interesting findings among newspaper readers.

For one, online readers read 77% of what they chose to read, compared to 62% of broadsheet readers (that is, online readers read 77% of an article they choose to read).More useful: once an online reader chooses to read a particular item, 2/3rds of them read ALL of the text.

A more interesting note for page designers is that it seems people learn more from what they read when presented different ways of understanding one story.

Watch the video of the findings here.