June 23, 2006

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ABC Flaunts New Advertising Medium

It's too bad that if you have an IP address from outside the U.S., you can't watch the streaming episodes from ABC shows like Desperate Housewives and Lost. But the exercise of giving away the shows has proven very promising.

Prime-time ABC television shows were viewed more than 11 million times on the Web in the first month of a test by the Walt Disney Co. of whether consumers will watch ads online if the shows are free.

An online exit survey posted the first week of the two-month trial showed that 87 percent of respondents could recall the advertisers that sponsored the episodes they watched

That's an 87% recall -- wow. From a computer monitor! And we thought Tivo would kill the TV commercial.

Posted by Bulletproofvest at 11:21 AM | Permalink | Comments (0)
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