I would suspect that they've been doing this for quite a while now, but the twist here is that the Pentagon is going to do the snooping with a private marketing firm. And, they're capturing data on high school students as well.

No, it's not under the Patriot Act. Worse: it's for recruitment.

The program is provoking a furor among privacy advocates. The new database will include an array of personal information including birth dates, Social Security numbers, e-mail addresses, grade point averages, ethnicity and what subjects the students are studying.